Advertise in Edmonton | Event Promotion & Sponsorship — Edmonton.events
Nobody lands here by accident. They come looking for plans — this weekend, this month, tonight. That's a rare thing: an audience with intent, an open calendar, and money they're already planning to spend.
If you're a venue, a festival, a restaurant, a brewery, a class, or a brand that wants to be part of somebody's weekend, this is where you should be.
Who's reading
231,000 people saw us on Facebook and Instagram last month. 9 in 10 of them live here.
90% Edmonton metro — Edmonton, Sherwood Park, St. Albert, Spruce Grove, Leduc. 98% Canada.
55–60% newsletter open rate — more than double the industry average. These aren't subscribers who signed up and forgot. They open it every week.
9,000+ views on the Weekend Guide — every weekend, from people deciding what to do with theirs.
24,000+ accounts reached by a single Weekend Guide post on Instagram.
70,000 monthly site visitors
4,600 newsletter subscribers
Anyone can buy reach. The question is whether it lands in the right city. Ours does — these are locals with an open weekend, not scroll-by traffic from three time zones away.
Ways to work with us
Featured Event | Top of the calendar and pinned in your category. Labelled Featured. The fastest way to get seen by people who are already looking for something to do.
Newsletter Sponsorship | A written spot in the newsletter that goes out to 4,000 inboxes every Wednesday. We write it in our voice, because that's what people actually read.
Weekend Guide Sponsor | Our most-read piece of the week, presented by you. Logo, link, and a mention in the intro.
Monthly Guide Sponsor | Title sponsorship of a monthly guide, live for the full month and archived after.
Sponsored Story | A full article about your venue, festival, or business. We visit, we write it properly, and it lives on the site permanently, shared to the newsletter and socials. Clearly labelled as sponsored. This is the one that actually moves people.
Social Post | A dedicated post or story to our Instagram and Facebook.
Homepage Banner | Above-the-fold placement on the busiest page on the site.
Packages | Running a festival or a season? We'll build something. Multi-month and multi-channel bookings get better rates.
What a campaign actually looks like: a case study
A concert promoter came to us wanting to fill seats. They booked one Instagram post, a calendar listing, two newsletter mentions, and a Weekend Guide feature — the four places Edmontonians actually look when they're deciding what to do.
90,000+ views across Instagram, email, and the site
41,000 accounts reached on Instagram
383 shares. Edmontonians sending the show to their friends, unprompted
10,590 email opens across three placements, at a 55–60% open rate
The shares are the part worth pausing on. People don't forward ads. They forward plans. When somebody sends your event to a group chat, you've stopped buying attention and started borrowing trust — and that's what a layered campaign in front of the right audience buys you.
How we do it
Everything is labelled. Sponsored means sponsored, featured means featured. No sneaking ads in as editorial — that's how you lose an audience, and our audience is the whole product.
We write the copy. You know your event. We know how our readers read. Send us the details and we'll make it sound like something worth doing.
We don't take everything. No MLM, no crypto, no anything we wouldn't recommend to a friend. If it's not a fit for our readers, it's not a fit for us — no matter what it pays.
Editorial stays editorial. Buying an ad doesn't buy a review, a guide spot, or a favourable mention. It buys the ad. That separation is the reason anybody believes us.
Let's talk.
Tell us what you're promoting and when. We'll tell you whether we can help.